Digital marketing has taken the marketing scene by storm and year after year, it can be seen that the budget for digital marketing is increasing with more companies focussing on it. This shows that more and more organisations have found that its benefits are greater than they could have imagined. The opportunities for those who are looking to make a career in digital marketing are also endless. You will find some of the top job sites in India filled with job opportunities for various profiles in the digital marketing field.

Though most of the organisations have started their digital marketing journey, most of them are still in their nascent stage and are looking for people who have good knowledge in the field. Due to the growing importance of e-commerce business, the digital marketing jobs are also on the rise. The packages offered also becoming higher than that was earlier. If you are looking to make big in the field, here are some of the tips that will help you to land a job with a good pay:

Know all the terms related to digital marketing

If you want to be a hotshot in the field of digital marketing, you should be well-acquainted with all the terms and lingos that are used in the field. If you get confused when someone mentions terms CTR (Click Through Rate) and PPC (Pay Per Click), there is a high chance that you will be not considered no matter how good you are as a marketer. It is very important for you to know it. Suppose, if anyone ever come to ask you what is the ‘bounce rate’ of the page and you have no idea, then it is going to be a disaster.

Keep your online presence perfect and clean

If you cannot keep your own online presence perfect and clean, then one cannot expect that you can do a great job in maintaining someone else’s online profile. The basic step of digital marketing is to strengthen the online presence and to manage the reputation of the brand or company online. If the brand has a good online presence, then only you can go for marketing campaigns that will become successful. If the recruiter sees that your online presence is all messed up, then your chance of getting the job is all over.

Choose the path that you are comfortable with

There are various paths in digital marketing and you should understand which one will suit you the best. You should not compare your path with the salary associated with that path but rather by your skills. If you are good at SEO (Search Engine Optimisation) then go for SEO, if you are good at content management then go for it and if you are good at analytics, make it your career path. Simply ask yourself where you can grow easily and make a mark upon the digital marketing field.

Go to digital marketing seminars or webinars

You can learn a lot if you attend digital marketing seminars or webinars which are held by prominent digital marketing organisations. Sometimes even Google holds seminars and related sessions which you can watch on the internet. You can also join some forums related to the field where you can interact with experienced professionals and learn a lot from them.

Learn a bit about the web technology

It is always helpful to learn new things. So, if you are working with something that’s related to the web, it is good that you understand the basics of the technology behind the web. You do not need to know hard-core coding to be a good digital marketer, just the basics of HTML and some of the programming languages used. This will help you to have a better grip on the field.

Maintain a good balance of creativity and analysis

Digital marketing is a combination of four key elements – web content (descriptions or information of products, services, etc.), SEO, e-mail marketing and social media strategy. You can see that all these elements are based only on two things – creativity and analysis. For the content and social media presence to be interesting and engaging, you need to have unique and creative ideas. While for the others, you have to be able to analyse the effect of your marketing campaigns.

It is all about skills when it comes to getting a high-paying job. If you can make yourself stand out from the rest with your abilities in the field, you can shine and grow easily; as there is no dearth of jobs in the online industry.

Author Bio

hasibHasib is a professional writer working with one of prominent job portals in India –naukri.com. As a career coach, he helps professionals in making decisions related to career and job opportunities. He is an avid reader and lives for two things – football and food. If he is not involved in any of those, you can find him contemplating existential issues. Follow him @ twitter, Google+, LinkedIn